Making Sense of Differences:  Two Solitudes Experts

Making Sense of Differences: Two Solitudes Experts

Sylvestre Marketing delivers a clear interpretation of Canada’s Two Solitudes: Quebec and English Canada. Our clients appreciate a thorough understanding of the cultural context of their consumers’ reality.

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Client Driven

Client Driven

Flexible, custom-designed solutions to fulfill clients’ individual needs. Our team works closely with you, builds on your ideas and commits itself to delivering dynamic, concise, forward-thinking results that speak directly to your research objectives.

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Talent and Integrity

Talent and Integrity

Our experts’ mission as your consultants, researchers and moderators, is to guide, analyze and decipher findings and to deliver analysis in a clear, efficient and culturally contextualized manner. We are the ones who can find the missing pieces to your puzzle.

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Qualitative Focus

Qualitative Focus

As masters of a panoply of advanced qualitative methods, Sylvestre Marketing uncovers the “whys” and the “hows” driving consumer choices. Our insights provide clients with key findings and actionable recommendations based on solid qualitative analysis.

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why sylvestre marketing who we are
We are the Industry Experts on Cultural Differences.

Our experienced team asks the right questions to get you the answers you need.

Sylvestre Marketing is well known as a cultural difference interpreter and our fully bilingual team members can perform English or French research projects.

We Listen

We listen to your consumers and all other project stakeholders. We understand and listen to our partner’s needs as well as consumer responses.

We find the key cultural differences that will help you plan your strategy whether it is in Quebec, Ontario, Western Canada, the Maritimes or the United States.

We Deliver More

We go beyond the established research objectives of what is working to understanding how consumers think and why they do what they do.

We find the “Aha!” moment through our deciphering and data synthesis and drill down to unearth the unexpected emotional links.

who we are who we are
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Cultural Interpreters, making sense of differences.

We live and breathe in Quebec. We understand the subtle nuances of how Quebecers think and react and we have the data to prove it.

We also work in the rest of Canada, the United States and Europe.

And we’ve done it since 1972.

Industry Leaders

Experienced and recognized in the field of Qualitative Market Research, our moderators are leaders in their field with cutting edge techniques and forward thinking research.

Our team can help with cultural differences of all types and are not limited to Quebec. Ask our many clients and partners about our work!

why sylvestre marketing who we are
Qualitative Market Research

Sylvestre Marketing’s talented team renders your consumers’ day-to-day lives accessible to you through adept contextual cultural interpretation.

We perform research projects in Quebec, Ontario, Western Canada, the Maritimes, the United States and Europe.

We care

We personally design each project to best suit our clients’ needs and budget. Find out more about our approach and methodologies.

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