Have you heard the news? Tablets are hot, and by tablets I mean iPads. 15 million iPads were sold during last Christmas season while the other tablets may have sold a few hundred thousand. (Maybe) Single use tablet devices like Kindles have sold better with a few million sold.
Since many people now own iPads and surf the web while sitting on their couch, the term “Sofa shopping” is creeping into the retailer’s lexicon. (That’s fancy for “vocabulary”)
This term is starting to be used by some during the US Black Friday weekend and is used for “Sofa Sunday”. So now we have Black Friday, Sofa Sunday and Cyber Monday. While not as common or well known in Canada, Black Friday and Cyber Monday sales are appearing in Canada with various retailers.
Some of the results from this last holiday season look very promising for the future of online mobile retailing thanks to the iPad. The details can be found in this handy dandy report from Adobe Digital Marketing Insights. Some of the highlights are that iPad users are three times more likely to make a purchase than smartphone users, and iPad shoppers spend 50% more than smartphone shoppers and 20% more than computer shoppers.
Research done by IBM also found that mobile sales doubled from the previous year, and accounted for 11% of all online shopping this holiday season.
The trend for Sofa shopping is up, up, up and away!
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