IKEA-How Swede it is? #IKEAFoodFail
February 21, 2012 | News, Social Media »
IKEA is in the news as it has decided to remove some authentic Swedish food brands from its shelves and replace them with generic IKEA packaging.
Is it ...
2012 Brandchannel Product Placement Awards
February 16, 2012 | News »
Did you see the feature length commercial last summer called "Transformers:Dark of the Moon"? They sprinkled in some dialogue and "acting" to showcase 71 different products in various explosions.
Quebeckers and Chocolate
It's Valentine's Day and that means there will be a lot of chocolate given today as gifts and eaten with gusto. What is interesting about chocolate is that not ...
7 Tips to Successful Moderating Partnerships
February 09, 2012 | News, Sylvestre Marketing »
What do you need to know when you have a research project and you need to hire another moderator because you don't speak French, Spanish, Cantonese...or an Italian moderator ...
Huffington Post Quebec Launched Today
A growing trend with web sites in general, and blogs in particular is the popularity of aggregator sites that collect other people's content and publish it all together.
In the old days, (2003) there were two kinds of successful blogs - ...
How Much Money is Spent on Valentines Day?
February 07, 2012 | News »
Valentines Day is next Tuesday and can you guess how much money will be spent this year in the United States? Close to 15 Billion dollars will be spent this ...
Super Bowl Ads of 2012
This sunday is Super Bowl XLVI and that means all those expensive ads will be shown and talked about, dissected and rated with as much energy as the ...
