This sunday is Super Bowl XLVI and that means all those expensive ads will be shown and talked about, dissected and rated with as much energy as the game itself. (I’mma let you finish, but…) Last year we talked about some of the best Super Bowl ads of ALL TIME. Click HERE to see.
This year, many companies are targeting the “second screens” people will be using during the game. With many viewers using an iPhone, iPad and a few using some other phones or tablets, advertisers are creating ads and campaigns that will reach fans on these small devices. TV is still the big kahuna for ads with prices reaching upwards of an average of 3.5 million dollars US for a 30 second spot, but online ads and even apps are being used to reach consumers during the Super Bowl.
The use of second screens is a growing trend and I am looking forward to the results from this years Super Bowl, both on the field and with the ads. Is the ad buying frenzy over hyped? Or are the ads actually too cheap for the impact they deliver?
The TV ads will be talked about on Monday morning, so head on over to YouTube to see the ones you missed, and the ones you want to see again.
I like this one by Kia – it’s like that little elf is inside my head! 
And if you can’t make it to Indy to watch the game in person, take a look at the zipline they have set up for visitors in the Super Bowl village!
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