How Much Money is Spent on Valentines Day?

February 07, 2012  |   News »

Valentines Day is next Tuesday and can you guess how much money will be spent this year in the United States? Close to 15 Billion dollars will be spent this year on chocolate, flowers, teddy bears and jewelry, up from 14 Billion last year.

The average amount a man spends is $158 (Please don’t tell my wife!) and the average amount a woman spends is $75.

So why do we do this every February 14th? (Other than as an excuse to sell more cards and gifts in the middle of the winter?) Is it because we all want to celebrate in the name of St. Valentine of Rome or St. Valentine of Terni? Is it because we love to remember old pagan festivals of fertility in pre Christian times?

It is cold in our Canadian winters so maybe it does have to do with “fertility festivals” – are there a lot of babies born in early December? (Note: I think a LOT more research is needed – please tell my wife. -ed)

I’m pretty sure it is not to remember the St. Valentines Day Massacre ordered by (allegedly) Al Capone. As gruesome an event as that was, at least Al decided to send flowers. After all, it was Valentines Day.

Have fun this Valentines Day, even if you do not have a special someone to enjoy it with – treat yourself to something nice!

*This infographic was found using the ThinkInsights tool by Google labs.

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