It’s Valentine’s Day and that means there will be a lot of chocolate given today as gifts and eaten with gusto. What is interesting about chocolate is that not every Canadian eats chocolate the same way.
Some marketers found this out with research (*ahem*). Others only found out after sales dipped in certain areas of the country, and then did some research on why sales were so different in other parts of Canada like Quebec. It turns out Quebeckers are good at exercising control when it comes to large chocolate bars. Quebeckers do not want to compromise on taste and they appreciate the better value of buying a big bar and they can stop after a few bites and save the rest for later.
This behaviour is very different from the people in Toronto (for example) who simply eat the whole chocolate bar and wish to have portion controlled sizes to help them with their caloric (or chocoloric) intake.
If you are going to sell chocolate to Quebeckers, make sure it tastes great and is perceived as a great value. The bigger the bar, the better, especially if it tastes great.
Happy Valentine’s Day!
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