Continuously striving to offer tailored and optimized solutions the experts at Sylvestre Marketing developed their own approaches.

Here are a few SM Approaches:

360º: Convergence ™ 

• Allows for an in-depth and precise understanding of the target consumer. 
• Its strength lies in its proficient cross analysis of findings resulting from hands on and hands off independent yet complementary research phases.

Omni-QUAL ™

• For quick, easy and inexpensive qualitative answers.
• Similar to an omnibus (scheduled shared vehicle for quantitative result), SM Omni-QUAL is your qualitative version that enables our client to purchase focus group minutes.
• Ideal when:
• Need to clarify
• Disaster check
• Quick read on data, ads, idea and promo

Pre-Eminent ™

• Sets out to optimize new concept development processes (products/packaging/ strategic positioning) by setting up a task force: consumers, agency, research specialists and key client-company personnel.
• Here, SM experts alternate between facilitating working sessions with the task force and moderating consumer focus groups.

 Pre-Science ™

• Exposes the true perceptions, opinions and feelings of target consumers by using photo-language. 

 Pre-Conscience ™

• Enables SM researchers to reach not only beyond geographical limitations but also beyond the obvious concepts of the conscious mind.
• With this approach, « forward thinkers » are able to let go and foresee today and tomorrow's great trends.

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