Research Fields

The experts of Sylvestre Marketing cumulate extensive experience conducting the following types of  research:

  • Developing communication strategies 
    • Advertising
    • Publications
    • Promotions
    • Tag lines/Slogans 
  • Developing new concepts:
  • Evaluating concepts:
    • Strategic positioning
    • Branding
    • Packaging
    • Advertisements
    • Names 
  • Brand equity Pre-Science ™
  • Exploratory research                                     Pre-Conscience ™
  • Consumer behavior                                         360°: Convergence ™   
  • Shopping experience                                        360°: Convergence ™
  • Consumer experience                                       360°: Convergence ™   
  • Etc...

In the following fields:

  • Marketing research
  • Mass consumer goods
  • Telecommunications 
  • High technology
  • Finance
  • Business to business(« B2B »)
  • Agricultural industry 
  • Pharmaceutical industry
    • Patients
    • Health care professionals
  • Tourism  Travel 
  • Leisure 
  • Retail
  • Etc...