360 Convergence
Get the total picture
Allows for an in-depth and precise understanding of the target consumer.
Its strength lies in its proficient cross-analysis of findings resulting from hands on and hands off independent yet complementary research phases.
Pre-Eminent™
Hand-in-hand
Optimizes new concept development processes (products/packaging/strategic positioning) by setting up a task force: consumers, agency, research specialists and key client-company personnel.
Sylvestre Marketing experts alternate between facilitating working sessions with the task force and moderating consumer focus groups.
Omni-QUAL™
Less is more
For quick, easy and inexpensive qualitative answers. Similar to an omnibus (a scheduled shared vehicle for quantitative results), Sylvestre Marketing’s Omni-QUAL is a qualitative answer that enables our clients to purchase focus group minutes.
Pre-Science™
A picture is worth a thousand words
Exposes the true perceptions, opinions and feelings of target consumers through photo-language.
Pre-Conscience™
A meeting of great minds
Enables Sylvestre Marketing researchers to reach not only beyond geographical limitations but also beyond the obvious concepts of the conscious minds.
With this approach, “forward thinkers” are able to let go and foresee tomorrow’s great trends today .
