Super Bowl Ads of 2012
This sunday is Super Bowl XLVI and that means all those expensive ads will be shown and talked about, dissected and rated with as much energy as the ...
What Do Women Look At?
September 16, 2011 | News »
What do women really look at when they meet a new guy? Can you guess?
One of the main strengths here at Sylvestre Marketing is highlighting the differences between cultures. It can be the English-French divide of the Two Solitudes, Canada-US differences, ...
All the Research at a Fraction of the Cost
What if you have a few questions to ask but can't justify a full Qualitative research study? What if time is running out and you just need one or two more answers? The solution may be our Omni QUAL ...
Tag der Marktforschung (Happy Market Research Day)
June 14, 2011 | Market Research, News »
Last month Germany held a national "Market Research day" on May 14th to educate the public and promote the importance of Market Research. More than 70% of the people participating thought it was a great success and that they would ...
![The Social Media Landscape for 2011 [Infographic]](http://www.sylvestremarketing.com/wp-content/uploads/2011/06/SocialMediaLandscape2011.jpg)
The Social Media Landscape for 2011 [Infographic]
I found this infographic on the potential future of Social Media in 2011 and I wanted to both remember it for myself and share it here on our blog. I found it at the Fresh Networks blog. Check it ...
J’M the McDonalds slogan “I’m Lovin’ It”
The iconic and global advertising campaign for McDonalds based on the slogan "I'm Lovin' It" (Da-da-da-da-dah!) was reorganized and consolidated into a global campaign in 2003. Many regions around the world had already been running some variant ...
The Dangers of Focus Groups
May 27, 2011 | News »
One of the most common or traditional types of Qualitative Market Research is the classic focus group. Despite all the technological advances and promises, the focus group remains one of the most effective methods of Qualitative research (for the client). ...
Do you “Like” Church or do you just “Love” it?
April 22, 2011 | News, Photo Walk »
Happy Good Friday, those of you who celebrate Easter or just enjoy having your Friday off. I was walking to work yesterday morning and walked past the beautiful ...
Is Hockey more important than politics in Quebec?
April 14, 2011 | News »
How do you know it is springtime in Montreal? While the Toronto Maple Leafs are tuning up their golf swings, the Montreal Canadiens are preparing for their playoff drive to the Stanley Cup tonight!
Hockey is so popular in Quebec it ...
What are the best Super Bowl ads of all time?
February 04, 2011 | News, Social Media »
It’s Super Bowl weekend! Have you finalized your Super Bowl party plans? Got the chips? Dip? Chili? Is there a football game this weekend during the Super Bowl ad broadcast? Pittsburgh something or rathers and the Green Bay whatchamacallits? The ...
