2012 Brandchannel Product Placement Awards
February 16, 2012 | News »
Did you see the feature length commercial last summer called "Transformers:Dark of the Moon"? They sprinkled in some dialogue and "acting" to showcase 71 different products in various explosions.
Advanced Medical Research
Researchers at the Toronto Rehabilitation Institute have a new research lab dedicated to testing out medical issues in a simulation environment. They are attempting to create a lifelike, controlled simulation inside a lab.
Oh No They Didn’t
Have you heard the news about Nivea's ill conceived and received ad for the "Re-civilized" campaign? The basic idea was to groom yourself and look good instead of sloppy, lazy or uncivilized. The idea combined the literal and metaphorical (and ...
Will Social Media monitoring replace Focus Groups?
There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
Tag der Marktforschung (Happy Market Research Day)
June 14, 2011 | Market Research, News »
Last month Germany held a national "Market Research day" on May 14th to educate the public and promote the importance of Market Research. More than 70% of the people participating thought it was a great success and that they would ...
How can challenger brands punch above their weight?
June 08, 2011 | News, Non classé »
It's one thing to be the undisputed leader or champion in a category, but what about the #2 brands? Or #3 or #12? What can the so called challenger brands do to fight and gain market share? How do the ...
![The Theory of Color Design [Infographic]](http://www.sylvestremarketing.com/wp-content/uploads/2011/06/Color-Theory-Behind-Brand-Design-2.jpg)
The Theory of Color Design [Infographic]
June 03, 2011 | Infographic, News »
Thanks to a tweet from BitRebels, I found these infographics from a Canadian design company in Edmonton, Alberta called Paper Leaf. The color theory is not only for making various colors look good together, but also to help visualize the ...
How do Quebeckers use Social Media to follow brands?
A recent article written by LaPresse called "Les petits pas de Quebec, Inc." talked about the use of Social Media in Quebec and ...
