What is Boxing Day?
We have a tradition up here in Canada (on the 26th of December) called Boxing Day where legions of bargain hunters brave the cold and venture out to the malls ...
Plus Ça Change, Part MCMLXXXVII
Did you hear the latest same old, same old talk about too much English in Quebec? The Montreal Canadiens hired ...
What Do Women Look At?
September 16, 2011 | News »
What do women really look at when they meet a new guy? Can you guess?
One of the main strengths here at Sylvestre Marketing is highlighting the differences between cultures. It can be the English-French divide of the Two Solitudes, Canada-US differences, ...
Oh No They Didn’t
Have you heard the news about Nivea's ill conceived and received ad for the "Re-civilized" campaign? The basic idea was to groom yourself and look good instead of sloppy, lazy or uncivilized. The idea combined the literal and metaphorical (and ...
All the Research at a Fraction of the Cost
What if you have a few questions to ask but can't justify a full Qualitative research study? What if time is running out and you just need one or two more answers? The solution may be our Omni QUAL ...
Will Social Media monitoring replace Focus Groups?
There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
Do Quebeckers like the Royal Family?
The Royals visited Canada last week and Montreal and Quebec City were among the many stops. The Prince William and the Princess Kate thrilled the Royal fans and also brought out some protesters. For a person in the public eye, ...
Does bilingualism make you smarter?
June 06, 2011 | News »
A recent article in the New York Times talked about the advantages of bilingualism in terms of advanced brain function and the slowing of the onset of Alzheimer's disease. In Montreal, it is expected that homeless people will ask ...
Welcome new visitors!
May 09, 2011 | News »
There have been quite a few new visitors to this blog recently - welcome new visitors!
This is the Sylvestre Marketing blog where we talk about Quebec and the Two Solitudes of Canada. (And sometimes just fun stuff on the ...
How do Quebeckers use Social Media to follow brands?
A recent article written by LaPresse called "Les petits pas de Quebec, Inc." talked about the use of Social Media in Quebec and ...
