The New Digital Shopper #SoMoLo
How is the shopper of 2012 better equipped to find deals and comparison shop? With a smartphone and a few apps, today's shopper is becoming a threat to many traditional stores, and an opportunity for forward thinking, modern stores.
They say ...
Is Social Media All Hype and No Substance?
May 31, 2011 | News, Social Media »
I recently read an article by Mark Evans on his blog about the Social Media Rapture and it got me thinking about the "shininess" (is that a word?) of Social Media.
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Are focus groups still relevant in today’s digital age?
March 16, 2011 | News, Sylvestre Marketing »
Are focus groups still relevant in today's digital age?
In an era where millions of people can share their opinions, thoughts and ideas together in seconds, how does the focus group stay relevant? Why would anyone pay thousands of dollars to obtain ...
Magie, Magie
During the holidays our local cable company Videotron ran an ad called “Le Grand livre des crabes” (“Big book of Crustaceans” in English). Did you see it? They were very funny. I say "they" because there was a short and ...
