All the Research at a Fraction of the Cost
What if you have a few questions to ask but can't justify a full Qualitative research study? What if time is running out and you just need one or two more answers? The solution may be our Omni QUAL ...
Will Social Media monitoring replace Focus Groups?
There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
Welcome new visitors!
May 09, 2011 | News »
There have been quite a few new visitors to this blog recently - welcome new visitors!
This is the Sylvestre Marketing blog where we talk about Quebec and the Two Solitudes of Canada. (And sometimes just fun stuff on the ...
Happy Earth Day to you…happy Earth day to you…
April 21, 2011 | News »
Tomorrow is Earth day. How are you going to save the planet tomorrow? Ok, maybe that's too much pressure for one person and one ...
Voulez vous douchez avec moi?
A survey done for the fourth annual Canadian Water Attitudes Study highlights some interesting differences between Quebec and the rest of Canada. Quebeckers are the least likely (65%) to use their toilet as a trash can for items such ...
Ebullient
Quebeckers are very passionate individuals. They can say white one day and black the other but always with the same enthusiasm and exhilaration. The Canadiens can be Stanley Cup bound one day and worse than the Maple Leafs the next ...
Shop Along Cassidy?
November 25, 2010 | News »
Is Qualitative Market Research limited to Focus Groups? No! There are many methods to determine customer responses, feelings and general attitudes towards brands, products and services.
One method is the “shop-along” method where a researcher follows a person and interviews ...
