Advanced Medical Research
Researchers at the Toronto Rehabilitation Institute have a new research lab dedicated to testing out medical issues in a simulation environment. They are attempting to create a lifelike, controlled simulation inside a lab.
What is the Best Camera Today?
June 21, 2011 | Market Research, News »
The best camera yesterday, today and tomorrow is always the one you have with you. Whichever camera you can use to snap that moment in time is the best option. As of today, the most used camera in the world ...
Welcome new visitors!
May 09, 2011 | News »
There have been quite a few new visitors to this blog recently - welcome new visitors!
This is the Sylvestre Marketing blog where we talk about Quebec and the Two Solitudes of Canada. (And sometimes just fun stuff on the ...
Are focus groups still relevant in today’s digital age?
March 16, 2011 | News, Sylvestre Marketing »
Are focus groups still relevant in today's digital age?
In an era where millions of people can share their opinions, thoughts and ideas together in seconds, how does the focus group stay relevant? Why would anyone pay thousands of dollars to obtain ...
Shop Along Cassidy?
November 25, 2010 | News »
Is Qualitative Market Research limited to Focus Groups? No! There are many methods to determine customer responses, feelings and general attitudes towards brands, products and services.
One method is the “shop-along” method where a researcher follows a person and interviews ...
