All the Research at a Fraction of the Cost
What if you have a few questions to ask but can't justify a full Qualitative research study? What if time is running out and you just need one or two more answers? The solution may be our Omni QUAL ...
Will Social Media monitoring replace Focus Groups?
There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
360 degree Panorama of our Observation Room
June 01, 2011 | News »
Here is a 360 degree panorama of our Observation room - I can't believe it is both a.) Not butter and b.) done on the second try using my phone. Wow!
Click HERE to Enjoy!
It's not perfect and I'll try ...
The Dangers of Focus Groups
May 27, 2011 | News »
One of the most common or traditional types of Qualitative Market Research is the classic focus group. Despite all the technological advances and promises, the focus group remains one of the most effective methods of Qualitative research (for the client). ...
Welcome new visitors!
May 09, 2011 | News »
There have been quite a few new visitors to this blog recently - welcome new visitors!
This is the Sylvestre Marketing blog where we talk about Quebec and the Two Solitudes of Canada. (And sometimes just fun stuff on the ...
So you want to be in a focus group…
April 06, 2011 | News »
Have you ever participated in a focus group?
If you like to talk about your favorite brand of chips, soft drink or magazine, you might like to be in a focus group. And yes, you get paid real money to share ...
Are focus groups still relevant in today’s digital age?
March 16, 2011 | News, Sylvestre Marketing »
Are focus groups still relevant in today's digital age?
In an era where millions of people can share their opinions, thoughts and ideas together in seconds, how does the focus group stay relevant? Why would anyone pay thousands of dollars to obtain ...
Can focus groups save Spider-Man?
February 21, 2011 | News »
You may have heard about the recent production of Spider Man in New York City and all the problems they are having with the production. The problems range from actors hurting themselves, lights not working and negative reviews from ...
