7 Tips to Successful Moderating Partnerships
February 09, 2012 | News, Sylvestre Marketing »
What do you need to know when you have a research project and you need to hire another moderator because you don't speak French, Spanish, Cantonese...or an Italian moderator ...
Market Research or Consumer Insights? #mrx #Greenbook
January 19, 2012 | Market Research, News »
What is more important, Market Research or Consumer Insights? That is the question posed by Edward Appleton recently on the GreenBook blog. He brings up a few great points ...
Advanced Medical Research
Researchers at the Toronto Rehabilitation Institute have a new research lab dedicated to testing out medical issues in a simulation environment. They are attempting to create a lifelike, controlled simulation inside a lab.
Sugar Sammy and the Two Solitudes
One of our hometown comedians, Sugar Sammy, is bringing a new bilingual show filled with cultural differences to Montreal close to his ninth birthday, this February ...
The Gamification of Market Research #mrx
November 25, 2011 | News »
There is a lot of talk lately about the "Gamification" (is that a word? -ed) of market research and how it can help with both increased engagement and better ...
Does Apple do Market Research? #mrx #apple
November 02, 2011 | Market Research, News »
There have been a lot of stories recently about Steve Jobs and Apple since his passing and I thought I would touch on the topic and internet meme that Apple does not do market research.
Spoiler: They do in fact ...
Does Your Company have a Story Teller?
September 15, 2011 | News »
Does your company have a dedicated story teller? Is that the title they have written on their business card? Is it time to get storified?
Oh No They Didn’t
Have you heard the news about Nivea's ill conceived and received ad for the "Re-civilized" campaign? The basic idea was to groom yourself and look good instead of sloppy, lazy or uncivilized. The idea combined the literal and metaphorical (and ...
Advantages of the Shop Along
With everyone moving as fast as they can towards a digital utopia and always on the look out for the new shiny, some of the older tried and true methods of Qualitative research can be forgotten. One of these sometimes ...
Look at the Datasets to change your Mindset
A few years ago Hans Rosling presented a stunning talk at the TED conference where he demonstrated some key insights by visualizing data. The combination of interesting and sometimes shocking insights, presented in a beautiful and compelling new way ...
