Billets taggés Qualitative

Can I get an ETA on that ROI? (SVP?)

Can I get an ETA on that ROI? (SVP?)

August 11, 2011  |   News, Social Media »
With every TV show, movie, restaurant placemat and bathroom urinal sporting Facebook and Twitter icons you would think that Social Media has taken over traditional marketing and advertising. Even with the constant flurry of Facebook and Twitter references, the one ...
All the Research at a Fraction of the Cost

All the Research at a Fraction of the Cost

August 04, 2011  |   Market Research, News, Sylvestre Marketing »
What if you have a few questions to ask but can't justify a full Qualitative research study? What if time is running out and you just need one or two more answers? The solution may be our Omni QUAL ...
Will Social Media monitoring replace Focus Groups?

Will Social Media monitoring replace Focus Groups?

There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
The Theory of Color Design [Infographic]

The Theory of Color Design [Infographic]

June 03, 2011  |   Infographic, News »
Thanks to a tweet from BitRebels, I found these infographics from a Canadian design company in Edmonton, Alberta called Paper Leaf. The color theory is not only for making various colors look good together, but also to help visualize the ...
Welcome new visitors!

Welcome new visitors!

May 09, 2011  |   News »
There have been quite a few new visitors to this blog recently - welcome new visitors! This is the Sylvestre Marketing blog where we talk about Quebec and the Two Solitudes of Canada. (And sometimes just fun stuff on the ...
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