Advanced Medical Research
Researchers at the Toronto Rehabilitation Institute have a new research lab dedicated to testing out medical issues in a simulation environment. They are attempting to create a lifelike, controlled simulation inside a lab.
Advantages of the Shop Along
With everyone moving as fast as they can towards a digital utopia and always on the look out for the new shiny, some of the older tried and true methods of Qualitative research can be forgotten. One of these sometimes ...
What is the Best Camera Today?
June 21, 2011 | Market Research, News »
The best camera yesterday, today and tomorrow is always the one you have with you. Whichever camera you can use to snap that moment in time is the best option. As of today, the most used camera in the world ...
Shop Along Cassidy?
November 25, 2010 | News »
Is Qualitative Market Research limited to Focus Groups? No! There are many methods to determine customer responses, feelings and general attitudes towards brands, products and services.
One method is the “shop-along” method where a researcher follows a person and interviews ...
