IKEA-How Swede it is? #IKEAFoodFail
February 21, 2012 | News, Social Media »
IKEA is in the news as it has decided to remove some authentic Swedish food brands from its shelves and replace them with generic IKEA packaging.
Is it ...
The New Digital Shopper #SoMoLo
How is the shopper of 2012 better equipped to find deals and comparison shop? With a smartphone and a few apps, today's shopper is becoming a threat to many traditional stores, and an opportunity for forward thinking, modern stores.
They say ...
Is Gen Y Money Driven? #mrx #sm
November 04, 2011 | Infographic, News »
Gen Y sometimes gets a bit of a bad rap, as they are sometimes unfairly characterized as money driven and not willing to "pay their dues". But is this really true, or just sour grapes from the older folk?
Some of ...
Twitter Followers Likely to Buy
October 26, 2011 | News, Social Media »
If a brand tweets in a forest and nobody is around to read it, will sales go up?
Although Twitter usage is actually very low among the general ...
Does Your Company have a Story Teller?
September 15, 2011 | News »
Does your company have a dedicated story teller? Is that the title they have written on their business card? Is it time to get storified?
Are you on LinkedIn?
September 06, 2011 | Infographic, News »
It's the day after Labour Day so it's back to school (and work). Are you on the social network LinkedIn? It's not just for job seekers, LinkedIn is a great place to meet people in the same line of ...
Oh No They Didn’t
Have you heard the news about Nivea's ill conceived and received ad for the "Re-civilized" campaign? The basic idea was to groom yourself and look good instead of sloppy, lazy or uncivilized. The idea combined the literal and metaphorical (and ...
Blogging and Social Media
I found another infographic which I thought I would share. This one deals with the use of blogging and social media by small businesses. Most of us doing this are still tweaking and figuring out the best way to proceed ...
Can I get an ETA on that ROI? (SVP?)
August 11, 2011 | News, Social Media »
With every TV show, movie, restaurant placemat and bathroom urinal sporting Facebook and Twitter icons you would think that Social Media has taken over traditional marketing and advertising. Even with the constant flurry of Facebook and Twitter references, the one ...
Will Social Media monitoring replace Focus Groups?
There are a lot of new tools for monitoring the conversations floating around in the "tubes" of the internet. But which one is the best? Which one works? For those of you who are short on time and have ...
